ready

to

grow?

Clear the Fog

My simple, proven process takes the mystery out of marketing so that you can connect with your ideal client.

Phase 1: Define
Merrell McGinness COPYWRITER USA Pro Content Creator

I’ll utilize my journalism background to become an expert on your business through personal
interviews and research.

After two 90-minute brainstorming sessions, you can expect...


• Clarity on Your Mission/Vision
• Your BrandScript/BrandStory
• Key Narrative + Phrases + Words
• A Compelling One-Liner/Elevator Pitch

 

Phase 2: create

Now the fun part -- writing killer copy so you can grow your business. 

​I´ll take your words, polish them and make them shine. 

Here's what you get...


• Headers + Subheaders
• Web Copy
• Designer-ready wireframes
• A Messaging Map to guide future copy

Merrell McGinness COPYWRITER USA Pro Content Creator
Phase 3: LAUNCH
Merrell McGinness COPYWRITER USA Pro Content Creator

Don't keep that genius hidden any longer. Let's spread the word and watch your company grow.

I can help you create a base of warm leads through..


• Email Nurturing Campaigns
• Blogs
• Lead Generators
• Content Strategy

FIND THE RIGHT WORDS

In three easy steps

Merrell McGinness COPYWRITER USA Pro Content Creator

CALL

We’ll hop on a 30-minute video call to discuss your unique goals and challenges.

Merrell McGinness COPYWRITER USA Pro Content Creator
CREATE

I’ll create a customized plan, then deliver the right words to connect you with your ideal customer.

Merrell McGinness COPYWRITER USA Pro Content Creator

LaUNCH

Watch your business grow with a story and strategy that stand out from the crowd.

The Secret to Success?

Storytelling is the ideal way the human brain learns and retains information. Stories make it stick. Using the StoryBrand framework, we'll craft your brand message with your customer as the hero and you as the guide. 

• Keep it short: no one likes a long-winded story
• Make it relevant: it's not about you (people listen better when it's about them)
• Be direct: people don't take action by suggestion

Merrell McGinness COPYWRITER USA Pro Content Creator
READY TO GET STARTED?